We all know that breakfast is meant to be the most important meal of the day, since it provides the energy needed to keep you going until lunchtime, without the need for snacks.

Wholegrain breakfast cereals provide an excellent start, but too many contain high levels of sugar, salt and fat. We've managed to cut these right down, but when you try “Keep Me Going...” ™, you'll probably be surprised at how good it tastes.

Here’s how we do it:

You might not realise it, but many cereals contain very high levels of sugar, often over 30% (or over three times the amount in ours). We use our sugar sparingly and discovered we could deliver the greatest taste sensation by coating just the outsides of our pillows with sugar, rather than filling the insides with it too. Of course, you can always add extra fruit, honey or sugar if you prefer, but the choice is entirely yours .

We use a special low sodium sea salt, enriched with magnesium, to deliver exactly the same taste as ordinary salt but with 60% less sodium than would otherwise be present (see side of pack for details).

Barley and oats are naturally low in fat and no extra fat is added.

We only use wholegrain barley and oats, both an excellent source of fibre, Barley and oats are an excellent source of beta glucans too, which can help begin to lower cholesterol levels.